Pricing strategy

Develop an optimal pricing strategy for business success

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A man in a white shirt is smiling while holding a pen and sitting at a desk with papers. A smartphone, a bowl, and a plant are on the table. A person with long hair is seated across from him, likely discussing their transformative pricing strategy.

Getting pricing strategy right is transformative

The most crucial decision a business can make regarding pricing is establishing an optimal strategy that balances profitability with market competitiveness.
This requires a clear understanding of the product’s value proposition, the target market’s willingness to pay, the cost structure, and the competitive landscape.
Implementing the right pricing strategy can maximise revenue, attract and retain customers, and ensure long-term sustainability and growth.

Overcoming pricing challenges

Are you working too hard for too little reward? Many business owners encounter issues such as:

Pressure from customers to lower prices

Shrinking profit margins

Late payments from clients

Long working hours with inadequate earnings

These challenges often arise from ineffective pricing strategies. Many businesses base their prices on emotions or gut feelings instead of data.
We help you understand your value and the key components of an effective pricing strategy.
Susanne Robertson leans over and talks to an employee sitting at a desk, who is looking at a computer monitor. The desk, cluttered with office supplies, a phone, and a smartphone, hints at their discussion on effective business pricing strategies.

Business training courses for effective pricing

Your business is in safe hands with Susanne Harrison, one of only two Price Consulting Specialists in Scotland and one of twelve in the UK.

We collaborate with you to:

Evaluate your current pricing approach

Identify improvement opportunities and strategies

Utilise practical tools to enhance your understanding and application of effective pricing

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Albion Mobility

Case Study

From Burnout to Breakthrough: How TMQ Transformed Our Family Healthcare Business. Our family business was a bleak place. Don’t get me wrong, business was good and growing but we had...
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Our training courses

Our courses are designed to equip businesses with the knowledge and tools necessary to develop effective pricing strategies to improve profitability and competitive advantage.

Pricing Foundations

Mastering your business essentials

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Kickstart your pricing journey with essential insights into your business.
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This course covers an initial assessment, possibility analysis, and strategic pricing options to lay a strong foundation for your pricing strategy.
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Pricing Mastery

From planning to implementation

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Building on the foundations, you will develop a prioritised pricing action plan, explore price discrimination strategies, and learn how to build and present your value effectively.
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Gain insights into formulating your price and implementing a pricing measurement system.
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Pricing Excellence

Comprehensive strategies for success

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This extensive course covers everything from initial assessments and value building to advanced techniques like making your price seem smaller, power strategies, and creating professional pricing proposals.

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Benefit from regular accountability calls, support, and expert mentoring as you implement a pricing strategy and develop a pricing measurement framework.

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Pricing Precision

Custom-Built training tailored to your unique pricing strategy needs

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This course is valuable to businesses because it offers personalised training focused on your specific pricing challenges and goals.
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In just three months with Martin, I realised he operates at a completely different level. His extensive knowledge, structured approach, and actionable guidance have led to noticeable financial improvements and a better work-life balance. I highly recommend Martin Robertson.

JOE CAIRNEY  / PROJECTS ON TRACK

Request a personal consultation

If you have any questions about our courses, you can arrange a one-to-one consultation with one of our directors. They can talk to you about your goals, the application process, programme and course details, and much more.

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    Book your personal one-to-one consultation

    Book a free consultation with a director today and learn how our business training services can refine your pricing strategies to boost profitability and strengthen your competitive edge.
    With customised coaching, expert financial insights, and personalised support, TMQ is here to enhance your business performance!

    Susanne is one of only 3 Pricing Specialists in Scotland.

    susanne robertson director of TMQ accountants and business advisers operating in Falkirk, Stirling, Bridge of Allan, Dunblane, Alloa & Clackmannashire.
    BOOK A MEETING